Posts Tagged ‘restaurant owners’

The Locavore Movement

Lately the local food movement has been gaining more and more visibility, with documentaries like Food, Inc. and The Future of Food reaching huge audiences and books such as The Omnivore’s Dilemma and Animal, Vegetable, Miracle appearing in New York Times bestseller lists. Many local farmers are finding a new market for their produce both among individual consumers and restaurant chefs. Chefs cite better quality, higher nutritional values and environmental concerns as reasons for switching to local sources for their ingredients.

Of course, while there are many benefits to stocking your restaurant’s pantry with locally raised meat and vegetables, there’s one obvious downside–a big price tag. Corporate farms can afford to grow food on a scale and using methods that allow them to sell the food at a much cheaper price and current economic policies favor these larger farm operations.

However, as more consumers begin paying attention to where and how their food is grown, there will be more of a demand for restaurants that cater to those interests. Diners looking to eat at such establishments are also willing to pay a premium for their meal. As a restaurant owner, have you considered local food source options? Is it yet economically feasible for small restaurateurs to make the decision to buy local?

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The Learning Curve of Tardiness

Tardiness is an issue at every workplace you walk into.  This is a consistent issue with many employees in the restaurant field.  It is one thing to be late to a shift because of an emergency, accident, or illness.  That is understandable and can be dealt with on an incident by incident basis.  It is a different issue to be late all the time to every shift when the boss and co-workers are expecting an employee to show up on time.  The worst things you can do as an owner or manager of a restaurant is to allow tardiness to go unnoticed or to consistently show up late yourself.

One of the best things ways to combat tardiness is to make each employee aware of how their timeliness affects the flow of the day.  Most employees think that tardiness only affects them.  What they don’t realize is that when they show up late it puts the entire workplace behind.  You, as the owner or manager, have to help them see the big picture.  You don’t have to come down on them with a hammer, but you can let them know how this is affecting the entire restaurant.

You can help and enable them by giving them this rule of thumb to keep in mind is this: show up at least ten minutes before the shift starts.  This allows for a good transition time between employees start and stop times.  Also, you can make some kind of reward for the employee that doesn’t show up late for their shift the entire month.  Any other ideas to motivate your employees to show up on time?

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The College Student Employee

August will soon be upon us, and for many restaurant owners and managers that means that they are probably going to lose a good chuck of their college aged employees.  They will be returning to school and that presents the hassle of having to hire some new college students to take their place.

There are many difficulties when it comes to hiring college students, as many of you restaurant owners out there probably already know.  One of the major difficulties is having to work around their schedules during the fall and holidays.  Your goal should always be to work with them the best that you can, but you can’t make everybody happy.  You’ll have to give and take a lot and maintain a line of open communication with them so that you always have a up to date schedule for them. Not only will it make your life easier, but it will also help your employee to feel respected.  Thus, getting a better work performance from them while they are working at your restaurant.

College students are also typically the employees that use their cell phone a lot while working and love to get a free meal by grazing in the kitchen.  While it is okay to be give warnings about these behaviors, you still need to set the standard of behavior for them and challenge them to adhere to it.  Help them to understand why it is bad for business for them to behave in that way.  Let them know, in a respectful way, that they are not above adhering to the restaurant business standards.  This will enable them to be a successful college aged employee for you.

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Embrace Social Media and You Embrace Success

A lot of restaurant owners are hesitant to invest their time or money into social media.  There are probably many reasons for this, but one of them is probably that they just don’t understand the idea of social media or how it would help their business.  I’ve talked about Foursquare on here before, so you all know by now that it is a great social media marketing tool.

For those of you who need social media explained a little bit more simply, I’ll take a shot at doing that for you now.  Social media just means online (internet) media that provides an opportunity for interaction with other people.  The reason it is considered as a marketing tool is because a lot of social media websites have ad space and it also gives businesses the opportunity to interact with their customers on a different level and medium.  This is also a great way for you to build connections and network with other businesses.

Social media is easily accessible and I believe that’s why so many people are drawn to it.  Most of the customers you have now have online profiles with social media outlets such as Facebook, Twitter, Myspace, and Foursquare.  Why not take advantage of this accessible advertising outlet and use it to better your restaurant?  It will help your restaurant to become more successful and more aware of your customers wants and needs.

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If it ain’t broke……

If it ain’t broke don’t fix it!!  Ahhh, the average restaurant owner’s mantra. Trust me, I’ve worked in my share of “Sanford & Son” style kitchens and hung my fair share of paper plate help wanted signs because of this.  So why is this?  Ok, I get the need to be frugal (no, that’s different from cheap) and save money and honestly, if equipment ain’t broke why fix it? But what about the systems or procedures that are “broke” or inefficient…why do we insist on not fixing them?  What are we so afraid of?

What are we so afraid of?? Well, we’ll deny it if you call us on it, but it’s technology.  There I said it; we are afraid of technology!! We are comfortable with the way we’ve done things forever; paper applications, hand written payroll checks, a reservation book, paper schedule template, photocopied menu, newspaper ads, etc.  We don’t need technology to make our business efficient, we’re already efficient….or are we?.

The answer is, we’re not efficient (yeah, we’ll deny that too!) Technology and the Internet have changed the model for running a business.  It has created an opportunity for all of us to be more efficient in our daily operations, saving us time and money.

Efficient web based systems and products have changed the way we do everything. Here are just a few examples: 

Obviously, reservations, scheduling and hiring are nothing new and have been around for as long as restaurants have been around and everyone has a “system”. So why make the switch to a technology based system?  Well, if you value your time and you value your customers, you’ll start to embrace the efficiencies of technology!

Think of it this way, the more time you spend dealing with the old school daily headaches like interviewing 15 chefs when only 3 were qualified, you spend less time doing the things you love like growing your business, interacting with customers, working on a new recipe…..

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